Product Growth Solutions
At Razornext, our Product Growth Solutions is engineered to turn product traction into sustained business impact by embedding growth strategies directly into the product experience, optimizing onboarding journeys and conversion funnels, activating data-driven experimentation and lifecycle automation.
We foster collaboration across UX Design, Product, Engineering, Martech and Data teams, to ensure every feature, message, and interaction is measured and optimised for impact, ultimately helping products grow with purpose and precision across activation, retention, and monetization.
70%
Adoption boost
Well designed dashboards significantly improve efficiency and operational decision making.
35%
Faster decisions
Intuitive dashboards enable faster decision making by providing easily accessible data.
35%
User frustration
A significant portion of users face frustration with poor dashboard design, such as cluttered interfaces.
25%
Data driven growth
Companies using effective dashboard solutions experience a boost in data driven decisions.
Our Customers Testimonials
Over the last 5 years and across 3 different companies, I’ve partnered with Razornext to augment talent, ranging from Cloud Engineers to DevOps and Data specialists. What stood out was their innovative approach in understanding us and the need gap. They took the time to understand our challenges, platforms, and gaps before recommending the right talent. Their feedback-first loop philosophy ensured smooth and timely onboarding every time. I look forward to continuing this partnership. All the best, Team Razornext.
Venugopal Nadipally
Chapter Lead - IT & SecurityRazornext continues to be our trusted strategic partner across multiple digital initiatives in the region. They’ve integrated seamlessly with our teams, aligning with our ways of working while bringing the right balance of speed, stability, and innovation to deliver impactful digital experiences. Having a partner who truly understands our expectations and delivers consistently has made all the difference.
Kunal Arora
APAC Head of DigitalRazornext fully shared our vision, not just to build something end-to-end, but to make sure it’s ready for long-term success. The journey was smooth, the team was clear in their approach, and always stayed aligned with what we had in mind. It’s been a reliable and solid partnership.
Sarvesh Gaokar
Head - Digital Marketing & AVP MarketingI was looking for a partner who could take full ownership of design, development, and growth, helping us scale from 1K to 10K users within a year.
Razornext truly understood our vision from day one. They helped us rethink key flows, introduced automation we hadn’t thought of before, and their SEO automation, with smart integrations and a custom ML module, gave us a crucial market advantage. The platform is now stable, scalable, and loved by our users.
Big thanks to the Razornext team, it feels like we’ve built something meaningful together, and I’m excited for what’s next.
Sahil
Founder and CEORazornext Inside-Out SEO framework helped us align our technical foundation and robust keyword and content strategy. Within weeks we saw a significant improvement in engagement in 3X improvement in conversions. What was really impressive is, their integrated approach gave more qualitative leads too.
Santosh Pathak
Senior Marketing ManagerWe partnered with Razornext AI-first platform to embed intelligence into the core product experience. From architecting data pipelines to designing prediction models and feedback loops, the team transformed raw data into a key driver of automation, personalization, and decision-making.
Kamran Rizvi
Head of Digital - APACWorking with this team changed the way we manage and learn from our events around the world. The platform they built is easy to use, secure, and flexible enough to support different types of users. Behind the scenes, it runs on a strong, scalable setup that can handle large amounts of data and users at the same time. Their smooth DevOps process made updates fast and reliable, so we could keep things running without any major issues.
Chris Lester
Senior Manager - Global EventsI was thoroughly impressed by the thought process behind leveraging modern technologies like AI and AR in our learning management platforms. Impressive was their ability to actually deliver a robust product built on those promises, delivering on their promise of execution excellence. From pilots to full-scale rollout, Razornext brought in both clarity of design and depth in engineering, resulting in a platform that’s practical, scalable, and built for real-world use.
Rammohan Naidu
Head of D2COver the last 5 years and across 3 different companies, I’ve partnered with Razornext to augment talent, ranging from Cloud Engineers to DevOps and Data specialists. What stood out was their innovative approach in understanding us and the need gap. They took the time to understand our challenges, platforms, and gaps before recommending the right talent. Their feedback-first loop philosophy ensured smooth and timely onboarding every time. I look forward to continuing this partnership. All the best, Team Razornext.
Venugopal Nadipally
Chapter Lead - IT & SecurityRazornext continues to be our trusted strategic partner across multiple digital initiatives in the region. They’ve integrated seamlessly with our teams, aligning with our ways of working while bringing the right balance of speed, stability, and innovation to deliver impactful digital experiences. Having a partner who truly understands our expectations and delivers consistently has made all the difference.
Kunal Arora
APAC Head of DigitalOur Approach to Product Growth
Growth Discovery & Goal Alignment
We begin with stakeholder workshops to align on business objectives, product vision, and user expectations. This phase helps us identify north-star metrics (e.g., activation rate, retention rate, CAC:LTV) and uncover friction points in the current growth journey.
We also audit existing marketing, CRM, product analytics, and SEO infrastructure to spot missed opportunities and areas for improvement.
Data & Analytics Foundation
Using platforms like GA4, Mixpanel, Amplitude, and Segment, we implement a robust event tracking system tailored to your funnel stages.We combine quantitative and qualitative data (from heatmaps, session replays, surveys, and feedback) to get a clear picture of user behavior, drop-offs, and motivations.
This insight powers real-time dashboards and informs growth decisions across design, product, and marketing.
Experimentation Strategy & A/B Testing
We adopt an experimentation-first mindset to validate every growth idea before scaling.This includes rapid ideation, prioritization using ICE or PIE frameworks, and structured testing using tools like Optimizely or VWO.
Each test is backed by a hypothesis, measurable impact goals, and post-test analysis to ensure learnings are captured and reapplied.
Activation & Onboarding Optimization
We redesign onboarding journeys to help users reach their “aha moment” faster.This includes simplified user flows, progressive feature reveals, and contextual tooltips or nudges that drive early activation.
We leverage data to fine tune onboarding funnels and reduce friction that could lead to early churn.
Retention & Engagement Loops
We set up lifecycle communication using tools like Braze, MoEngage, and CleverTap, including triggered emails, push notifications, and in-app messages.
We design retention hooks such as gamification milestone tracking and personalized content to keep users engaged.Churn analysis and predictive scoring help us proactively retain at risk users.
Personalisation at Scale
User segmentation is built into the core of our growth strategy across behavior, purchase history, engagement patterns, and demographics.We personalize content, UI elements, and feature delivery using rules-based and AI-driven engines to increase conversions and user satisfaction.
Real-time personalisation across channels ensures consistency and higher relevance at every touchpoint.
SEO & Inbound Optimisation (Inside-Out Framework)
We apply our proprietary Inside-Out (IO) SEO framework to drive high-intent organic traffic.This includes technical SEO audits, schema integration, and page experience optimisation paired with audience-centric content that directly addresses user needs.
We connect SEO performance with product analytics to attribute content value in the growth loop.
Monetisation & Conversion Optimisation
We optimise pricing flows, upgrade prompts, and checkout experiences using data from previous interactions and testing. Revenue models like freemium-to-paid, subscription trials, and micro transactions are tested for performance.
Behavioral nudges and urgency signals help convert more users while maintaining a seamless experience.
Martech & CRM Integration
We connect marketing automation tools with your CRM to ensure consistent messaging and unified user profiles.Lifecycle campaigns are built to nurture leads, re-engage dormant users, and upsell features or products based on user behavior.
The goal is to make growth sustainable, measurable, and deeply integrated with your product’s evolution.
How Razornext Stands Out in Product Growth
How Razornext Stands Out in Product Growth
Our Product Growth Tools & Platforms
Frequently Asked Questions
We provide full-spectrum analytics solutions — from data warehousing and ETL pipelines to predictive modeling, BI dashboards, SEO optimization, marketing automation, and customer lifecycle intelligence — all built to accelerate product growth and business outcomes.
We architect cloud-based data warehouses (BigQuery, Redshift, Snowflake) and develop custom ETL pipelines to consolidate, clean, and structure data from multiple sources. This forms the foundation for real-time and historical analysis.
Yes. We build BI dashboards using tools like Power BI, Tableau, and Looker, tailored for executives, marketing teams, and product managers — offering intuitive views of KPIs, trends, and campaign performance.
Absolutely. We create ML-driven predictive models for lead scoring, churn prediction, customer lifetime value, and recommendation engines — tailored to your domain and business logic.
We track behavioral, transactional, and engagement data to segment users and identify drop-off points. Insights power churn prevention strategies, win-back campaigns, and personalized loyalty programs.
Yes. We help brands build gamified customer journeys, loyalty experiences, and AI-driven reward logic that increase engagement and user retention over time.
We integrate AI chatbots, natural language processing, and support automation tools that reduce resolution time and deliver consistent, intelligent user interactions across platforms.
Yes. We implement and customize CRMs like Salesforce, HubSpot, and Zoho — aligning them with your lead lifecycle, sales process, and marketing ecosystem.
We configure tools like Marketo,Automation, Data, Content Creation , and Klaviyo to automate onboarding, retention, reactivation, and engagement. This includes email flows, lead scoring, journey mapping, and behavioral triggers.
We design and A/B test email marketing automation campaigns with optimized subject lines, content variants, send-time personalization, and segmentation to improve open and click-through rates.
We use a mix of demographic, behavioral, and psychographic data to create micro-segments that power highly-targeted marketing and personalized product experiences.
Yes. We set up shared reporting dashboards, unified lead qualification processes, and real-time data sync between CRM and marketing automation tools — enabling alignment between teams.
We optimize content structure, metadata, internal linking, and performance signals like Core Web Vitals — making sure each page ranks well and provides a seamless user experience.
For e-commerce platforms, we focus on schema markups, structured data, product crawlability, and conversion-oriented content, increasing visibility for product and category pages.
Our off-page SEO strategy includes authoritative backlink building, brand mentions, PR-driven content seeding, and digital footprint expansion across high-trust platforms.
We audit and optimize your site’s crawlability, indexing, site speed, canonical structures, and mobile performance, ensuring alignment with latest Google algorithm changes.
Yes. We help manage SEO-optimized content workflows — including pillar content, blogs, landing pages, and long-tail keyword clusters — using CMS platforms and editorial tools.
Our team closely monitors Google’s core updates and ranking signals. We proactively adjust SEO strategy and content formats to stay compliant and ahead in SERPs.
Yes. For hyperlocal brands and physical stores, we implement Google Business optimization, location-based keywords, local citations, and review generation to increase foot traffic and map visibility.
Your Success is Our Mission
Work with a dedicated team of experts who support you at every stage, from discovery and planning to seamless implementation, and growth. Ensuring your end to end success.